Report on BlueScope Steel Lab Example | Topics and Well Written Essays - 2000 words

On BlueScope Steel - Lab Report Example The most important growth element in BlueScope Steel is evident in its major restructuring plan covering Australian operations, which seeks to reposition the company for increased profitability and as well as growth. The Board approved the restructuring plan and as such, it will contribute to major changes in the operations of the firm that include shutting down the No. 6 Blast Furnace at the Port Kembla, closure of No.4 Cokemaking battery, No. 3 BOS steelmaking furnace and No.1 slab caster as well as closure of the Western Port Hot Strip Mill. Mergers and acquisitions are considered the best corporate strategy for BlueScope Steel owing to a wide range of positive attributes associated with it. With mergers or acquisitions, the company will certainly avoid the hustles associated with joint ventures or funding a subsidiary. The company has managed to expand a number of its operations owing to acquisitions. Key among the acquisitions made by BlueScope over the previous financial years include IMSA Steel Corp, a steel products manufacturing company, from Ternium SA subsidiary of San Faustin NV's Grupo Techint unit as well as Smorgon Steel Group Ltd (SS) steel and metal marketing division. Member 3 WANG, YING 2766757 To a steel-making company such as BlueScope, the value for its business comes from the steel and iron production, which is the most important valuation measurement. Besides the workforce, the steel industry is labor-intensive business. Then, the equipment and devices are also the value for this kind of industry. To increase the enterprise value, there are three major missions, namely reinvigorating their domestic business, including Australia and New Zealand; expanding and improving Asian and North American market; and continuing to grow sunrise business to make BlueScope Steel a unique steel production enterprise (2010/2011 Annual Report 2012). Coated and Industrial Products and Pacific Steel Products have significantly helped the company earn much mo re profit than before, in Australia and New Zealand, respectively (BlueScope Steel Limited Products2012). Because for the domestic market raw materials can be mined in Australia, the transportation expenses can be saved and steel marketing industry is the mainstay industry to countries in Oceania. Therefore, the growth project for steel making in these two years was very strong (IBIS World 2012). In addition, this program makes raw materials a very important role of producing iron for steel-making companies. As everybody knows, Australia is the origin of iron and its economy based on the export of the raw materials and iron. Australia gained a huge amount of capital during these four to five years (2010/2011 Annual Report 2012). Moreover, Australia was just affected slightly by economic crisis. According to this advantage, steel and iron production increased rapidly in Asian countries, and BlueScope Steel seized this opportunity. They take the advantage of Australia's natural resour ces, transfer them to the capital, and make the steel industry to be one of the top three pillar industries both in Australia and in New Zealand. The hot strip mill and the plate mill have been identified as the most two profitable products.However, this only depends on the market demand. For instance, if the market is in a positive situation, the steel price is high and market demand is optimistic, hence the production level will be maintained and the profit will be guaranteed at the same time. When it comes to the real

Advertisements analysis Essay Example | Topics and Well Written Essays - 1000 words

Advertisements analysis - Essay Example According to Fowles, 15 basic brain centers are targeted including the need for sex, affiliation, nurture, etc (18) in order to have the desired impact. Advertising agencies are continually looking for new and fresh ideas that have not been done before and at the same time, are stimulating to the minds of their target audiences. The main aim of an advertisement by appealing to the needs and drives of people is to induce them to respond in a certain way, mostly to make a purchase. While various techniques are employed so as to get the audience’s attention, the most common one has been to trigger an individual’s need for sex. Such Freudian advertising uses an individual’s subconscious sexual desires in order to appeal them. One of the print advertisements to be run in Singapore by Burger King also employed Freudian advertising methods (Steinberg, n.pag.). Though the print advertisement did not display outstanding graphics, imagery, or lighting, it definitely appeal ed to the masses due to the presence of a suggestive model and her sensual pose. It has made use of various graphic elements so as to create the desired effect on its viewers. Therefore, the advertisement successfully brought the food chain giant high sales from its customers. The Burger King Freudian print advertisement did not only use an erotic visual imagery but also contains lewd texts and slogans along with it. The print advertisement shows the Burger King super seven incher sandwich and an amorous model right next to the sandwich. The model has worn bright red lip stick and has an open mouth just to the left of the sandwich depicting a great eating experience. The face expression of the model is intentionally kept such that it demonstrates the â€Å"mind blowing† experience of eating a seven inch Burger King sandwich. To the top right is the Burger King logo followed by its tag line â€Å"It just tastes better† (Steinberg, n.pag.). The photography lighting has b een edited to be darker on the right side of the advertisement which displays the Burger King logo and its seven inch sandwich. Towards the left is the erotic model with an open mouth as if she was going to engulf the delicious seven incher sandwich. The print advertisement seems to have been heavily modified and edited using a computer graphics program in order to adjust the lighting and the various elements of the advertisement. The sandwich is especially shown in great detail so as to trigger a hunger feeling within the viewer of the advertisement, targeting his need basic for the physiological component – food. This induces a person to feel the hunger and hence purchase a Burger King super seven incher sandwich. This tactic effectively attracts the attention of the viewer and creates a desire within him to go and purchase their sandwich thereby bringing Burger King great returns in terms of profits. 2. The Burger King print advertisement has made use of various visual ele ments to motivate them to buy the delicious super seven incher sandwich. The sandwich is deliberately positioned to the right side where it is easily viewable by the audiences. The photography has particularly captured a fresh and juicy sandwich that is sure to induce a strong feeling of hunger. In case the viewer is already hungry, the picture of a supersized sandwich would conjure up images of a hearty Burger King meal. In particular, the advertisement is trying to focus on the â€Å"mind blowing† aspect of the sandwich. The picture of the sandwich deliberately shows quite a lot of detail about the sandwich including its ingredients and other additives. An individual can notice the sauce dripping down the sides and other tempting ingredients. The lighting is relatively darker